maria bexiga.

I help SMEs use AI to cut manual work.

AI advisory and hands-on implementation for SMEs and executives in retail and e-commerce. I find where your team loses hours, automate it and stay alongside you until it works.

Free, 20 minutes, no pitch deck.

250+executives and companies mentored on AI
5 yrsbuilding Worten Reuse
10 yrsinside operations

Worked at and with

  • Worten
  • Accenture
  • CTT – Correios de Portugal
  • Forall Phones
  • Nova SBE
  • CCS Insight
  • Futuresource Consulting
  • Outman Consulting

Everyone talks about AI. In most companies, operations haven't changed.

Tools without a plan

ChatGPT and Copilot licences the team barely uses, each in their own way.

Pilots that stay pilots

Tests that never reach the team's day-to-day work or the bottom line.

Hours lost to manual work

Quotes, emails, orders, spreadsheets and reports that repeat every week.

No one with time to decide

Leadership knows it has to act, but not where to start or whom to trust.

What is repetitive work costing you?

A rough estimate in ten seconds. The diagnostic gives you the real number.

Hours a year on repetitive work2,760
Cost per year€69,000
If AI takes out a third of it920

Assumes 46 working weeks a year. Taking out a third is an example, not a promise.

Book a call with this estimate

Three ways to work with me.

AI diagnostic

From €1,500

From two weeks, fixed price. You get a clear plan of what to automate first.

  • Team interviews and process map
  • Where hours and margin are lost
  • Plan prioritised by impact and effort
  • Tool recommendations

Implementation

From €3,000

I build the automations and tools in the plan and get the team using them.

  • Automations with Make, n8n, Zapier and LLM APIs
  • AI assistants and internal tools
  • Integration with the tools you already use
  • Team training and documentation

Monthly advisory

From €900/month

I sit alongside leadership to decide, follow through and make sure things actually ship.

  • Monthly sessions with leadership
  • AI roadmap and priorities
  • Oversight of implementations
  • Direct access between sessions

Fixed prices, agreed before we start. The diagnostic fee is credited towards implementation if you go ahead within 30 days.

Specialism: circular economy & recommerce — trade-in quotes, grading, resale pricing and customer service, from someone who helped build Worten Reuse.

In their words.

“Maria is an expert in consumer electronics especially for retail operations. She's very professional and smart, I definitely recommend her.”
Upwork clientTrade-in programme · ★★★★★
“Any person would be incredibly lucky to work alongside her.”
Bernardo Brito da ManaCommercial Manager, Worten · reported to Maria
“Maria is, among many qualities, a natural leader and inspiring mentor.”
Inês Malato CamposEx-Worten · reported to Maria

Who it's for

Retail and e-commerce SMEs

Small teams doing the work of big ones, with orders, stock and customers growing.

Executives and leadership teams

Know they need to act on AI and want someone alongside them to decide where to invest.

Recommerce and circular economy

Trade-in, refurbishment and resale: the sector I know best.

How it works

  1. 120-minute call
  2. 2Diagnostic (2+ weeks)
  3. 3Plan and proposal
  4. 4Implementation
  5. 5Monthly advisory

Operator first. Then AI.

Ten years inside the operations I now help fix. I don't make slides: I diagnose, implement, train the team and stay alongside leadership for as long as it's useful.

  1. 2025 – now

    Independent

    AI consultant

    AI
    Tutor on Nova SBE's executive programme “Boosting Productivity With AI” — 250+ executives and companies mentored. Industry analysis for CCS Insight, Futuresource and Outman.
  2. 2020 – 2025

    Worten Reuse

    Commercial Manager → Senior Commercial Manager → Area Coordinator

    Recommerce
    Helped build Worten's refurbished electronics business from scratch: sourcing, trade-in, new categories — ending up leading the team and the P&L.
  3. 2019 – 2020

    CTT – Correios de Portugal

    Product Manager

    Operations
    Owned the B2B same-day and cargo shipping portfolio.
  4. 2018 – 2019

    Forall Phones

    Category Manager

    Recommerce
    Forecasting, purchasing and the buy-back and trade-in platform for phones.
  5. 2017 – 2018

    Accenture

    Application Development Associate

    Operations
    Implemented SAP S/4HANA warehouse and transport modules as a functional analyst.
  6. 2016 – 2018

    ISCTE Junior Consulting

    Consultant → Vice President → President

    Operations
    Led 69 consultants and an executive board of eight.

Questions, answered

Do I need to know about AI to work with you?

No. That's my job. I start from your processes and your numbers, not from the technology.

Do you advise or implement?

Both. I build the automations and internal tools myself and work alongside your team until they're running.

How much does it cost?

The AI diagnostic starts at €1,500. Implementation projects start at €3,000, depending on scope. Monthly advisory starts at €900. Every price is fixed and agreed before we start.

How long does it take?

The diagnostic takes at least two weeks, depending on the size of the business and the number of processes. Implementations usually take four to eight weeks. Advisory is month to month.

Do you only work with retail and e-commerce?

It's where I have the most experience, but the same method works in distribution and services with heavy operational work.

Do you work remotely?

Yes. I'm based in Lisbon, work remotely across Europe and Latin America, and on site when it makes a difference.

Let's find where AI saves you the most hours.

Book a free 20-minute call, or send me two lines about your business and I'll reply within one business day.

Pick a time for a 20-minute call

Or write to me directly

maria@mariabexiga.com
“She's very professional and smart, I definitely recommend her.”
Upwork client · ★★★★★

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© 2026 Maria Ana Gonçalves Bexiga · Tax ID (NIF) 234787520 · Lisbon, PortugalPrivacyLinkedInEmail
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